dmexco - digital marketing exposition & conference

Speaker

Speaker information of Congress Hall und Debate Hall only

Move Close Maarten Albarda VP Global Connections, Anheuser-Busch InBev. CV Maarten Albarda started his career in advertising, and spent 14 years working for (respectively) J. Walter Thompson Amst... Lectures Debate Hall September 21, 2011, 12:15 Debate Digital Intelligence: The Power of innovative Marketing Congress Hall September 22, 2011, 10:45 Vision of Leaders: Leading the digital business	Move Close Dr. Martin Andree Autor "Medien machen Marken", General Manager, Henkel, Dubai CV as of 10/2010: General Manager Henkel, Dubai 1/2007-9/2010: International Marketing Director Henkel, Duesseldorf 1/2005-... Lectures Debate Hall September 22, 2011, 12:00 Debate Brand Advertising: Brands created by Digital	Move Close Stew Atkinson Vice President, Global Brand Building Purchases, Procter & Gamble CV Stew Atkinson is responsible for the global brand building purchases organization at world's largest consumer goods comp... Lectures Debate Hall September 22, 2011, 09:00 The Cologne Matinee: The post PC era - a realistic outlook for marketing, advertising & media	Move Close Karim H. Attia Chairman, nugg.ad CV Karim H. Attia ist seit über 20 Jahren in der Kommunikations-Branche aktiv und verantwortet als Vorstand der nugg.ad A... Lectures Congress Hall September 22, 2011, 14:45 Targeting 2012: Value and Efficiency	Move Close Frank Bachér Managing Director Marketing & Sales, Stv. Vorsitzender der Fachgruppe Online-Vermarkterkreis im BVDW, Interactive Media CCSP CV Frank Bachér, born in Munich in 1966, has been on the Managing Board of InteractiveMedia CCSP GmbH - Deutsche Telekom Gr... Lectures Seminar 3 September 21, 2011, 10:00 OVK: Online-Werbung in Deutschland - Fakten, Formen, Trends Congress Hall September 22, 2011, 16:00 Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more	Move Close Kai Bald Director and Global Head of db-X Marketing, Deutsche Bank CV Kai Bald is Director and Global Head of db-X Marketing at Deutsche Bank. Since December 2007 he has been responsible for... Lectures Congress Hall September 21, 2011, 10:45 Session: The digital Shape of today's Marketing	Move Close Christof Baron CEO, Mindshare CV Christof Baron has been working in the media business for 24 years ? 22 of them at Mindshare. He started his career as M... Lectures Debate Hall September 22, 2011, 12:00 Debate Brand Advertising: Brands created by Digital	Move Close Michael Barrett CEO, AdMeld CV Mr. Barrett joined Admeld from Fox Interactive Media, where he was Executive Vice President, Chief Revenue Officer and o... Lectures Congress Hall September 21, 2011, 15:50 Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions
Move Close Ulrike Bärsch Head of Brand Connection Planning, Beiersdorf CV Seit Oktober 2008 leitet Ulrike Bärsch bei Beiersdorf den Bereich ?Brand Connection Planning? und verantwortet hier die ... Lectures Congress Hall September 22, 2011, 16:00 Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more	Move Close Philippe Besnard Managing Director Continental Europe, Specific Media CV Philippe Besnard, expert des medias numériques, est Directeur Général de Specific Media pour l?Europe Continentale. Dip... Lectures Debate Hall September 21, 2011, 16:00 Debate Best Performance: Leading to the right Consumer	Move Close Robert Bosch Senior Vice President Business Development, Groupon CV Robert Bosch was working in the online business and marketing area at Axel Springer for ten years. Until late 2010, he s... Lectures Congress Hall September 22, 2011, 16:00 Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more	Move Close Gerald Böse Vorsitzender Geschäftsführung, Koelnmesse CV Lectures Congress Hall September 21, 2011, 10:00 Welcome and Opening by Koelnmesse	Move Close Paulina Bozek CEO & Founder, Inensu CV Paulina Bozek is the CEO of INENSU (www.inensu.com) a startup game company making innovative social games for the connec... Lectures Congress Hall September 21, 2011, 11:30 Women's Leadership Table: Success with Social - the Longer Term Vision	Move Close Michael Buck Executive Director Global Online Marketing and Marketing Strategy, Dell CV Michael is the Executive Director for the Global Consumer and Small and Medium Business Online Marketing at Dell. He is ... Lectures Debate Hall September 22, 2011, 13:45 Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies	Move Close Christoph-Claude Bugetti Junior Art Director, DDB Tribal Berlin CV Christophe-Claude Bugetti ist 31 Jahre alt und arbeitet als Junior Art Director und Illustrator bei DDB Tribal in Berlin... Lectures Congress Hall September 21, 2011, 17:15 Special Pecha Kucha - Digital Advertising 2025 Award	Move Close Bob Carrigan CEO, IDG Communications CV Carrigan returned to IDG in April 2003 as president and chief executive officer of Computerworld, bringing 15 years of p... Lectures Congress Hall September 21, 2011, 15:50 Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions
Move Close Aseem Chandra VP Marketing, Adobe Systems CV As vice president of marketing for the Omniture Business Unit at Adobe, Aseem is responsible for articulating and evange... Lectures Congress Hall September 22, 2011, 10:45 Vision of Leaders: Leading the digital business	Move Close Shirlene Chandrapal VP Connected TV, smartclip CV In her role as Vice President Connected TV, Shirlene Chandrapal is responsible for driving and implementing smartclip?s ... Lectures Debate Hall September 22, 2011, 14:30 Debate Smart TV: Digital advertising 2.0?	Move Close Chris Clarke Chief Creative Officer, LBi CV As Chief Creative Officer of LBi since September 2008, Chris is responsible for the creative output of the network and i... Lectures Congress Hall September 22, 2011, 13:15 Elevator Speech: Xperia Studio. Bringing marketing to a new level	Move Close Jonathan Cobb CTO Mobility Group, Limelight Networks CV Jonathan Cobb ist Chief Technology Officer für die Mobility Group bei Limelight Networks. In dieser Funktion verantworte... Lectures Congress Hall September 21, 2011, 14:45 Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment	Move Close Jacob Cohen Senior Strategist - Technology, Wolff Olins CV Jacob Cohen brings 12 years of digital and brand knowledge to the strategy team at Wolff Olins. Well versed in a blend o... Lectures Congress Hall September 21, 2011, 17:45 Digital Creativity: Brand's message in today's digital marketing world	Move Close Alain Damond Worldwide Managing Director, G14, Initiative CV Alain is responsible for implementing business strategies and growth plans across Initiative's G14 cluster of markets. H... Lectures Congress Hall September 21, 2011, 14:45 Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment	Move Close Jonathan Davies Executive Vice President of CNN International News Advertising Sales, CNN International CV Jonathan Davies is executive vice president of CNN International News Advertising Sales. Davies reports to Jim Walton, P... Lectures Debate Hall September 22, 2011, 11:15 Debate Ad Innovations: The Digital Development of Advertising	Move Close Thomas de Buhr Director of Media Solutions YouTube & Display, Google CV Der diplomierte Wirtschaftswissenschaftler sammelte in den vergangenen 15 Jahren zahlreiche Erfahrungen als Media Manage... Lectures Debate Hall September 21, 2011, 16:45 Debate Video Advertising:The Saving Grace of Advertising but what's next?
Move Close Henrique de Castro Vice President, Global Media and Platforms, Google CV Henrique de Castro - President of Mobile, Media & Platforms Worldwide Henrique de Castro is the President of Google's W... Lectures Congress Hall September 22, 2011, 15:30 Keynote: Digital Marketing - A Global Perspective	Move Close Patrick Dolan COO, IAB CV Patrick Dolan is the Executive Vice President and Chief Operating Officer at the Interactive Advertising Bureau. Mr. Dol... Lectures Congress Hall September 21, 2011, 10:45 Session: The digital Shape of today's Marketing Congress Hall September 22, 2011, 10:45 Vision of Leaders: Leading the digital business	Move Close Michael Dunke CEO, Universal McCann CV Name: Christoph Michael Dunke Date of Birth: 27.03.1965 Place of Birth: Recklinghausen (Westphalia) Vita October ... Lectures Debate Hall September 22, 2011, 16:00 Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?	Move Close Matthias Ehrlich CEO, United Internet Media CV Matthias Ehrlich ist als Vorstand der United Internet Media AG, einem Unternehmen der United Internet Gruppe, für die Me... Lectures Debate Hall September 21, 2011, 15:00 Debate Media Optimization: The Digital Fair Share at the Expense of Quality?	Move Close Dr. Martin Enderle CEO Scout24 Group & SVP Personal Social Networking, Deutsche Telekom CV Dr. Martin Enderle is Chief Executive Officer of the Scout24 Group. In addition, he heads the internet business of Deuts... Lectures Congress Hall September 21, 2011, 14:45 Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment	Move Close KC Estenson Senior Vice President and General Manager, CNN.com CV KC Estenson is senior vice president and general manager of CNN.com, responsible for all aspects of CNN.com's business e... Lectures Debate Hall September 21, 2011, 11:45 One2One - Uncovered: New rules - Creating and Distributing Platforms for Premium Content	Move Close Carolyn Everson Vice President, Global Marketing Solutions, Facebook CV Carolyn Everson is the Vice President of Global Marketing Solutions at Facebook, where she leads the global marketing so... Lectures Congress Hall September 21, 2011, 16:45 Keynote: Social by Design Debate Hall September 22, 2011, 13:15 One2One - Uncovered: The Cologne Debate	Move Close Benjamin Faes Head of Youtube & Display EMEA, Google CV Benjamin Faes joined Google in May 2008 as Head of Youtube & Display EMEA. His role is to manage and lead European teams... Lectures Debate Hall September 22, 2011, 16:45 Digital Outlook 2012 - The Hot Chair
Move Close Thomas Fellger CEO / Founder, iconmobile CV Thomas Fellger founded iconmobile in 2003 to help brands realize the true potential of mobile marketing. Thomas spearh... Lectures Debate Hall September 21, 2011, 14:15 One2One - Uncovered: The future of Mobile - A Silver Bullet in sight?	Move Close Martin Forbes SVP & MD Europe, Vibrant Media CV Martin Forbes is Senior Vice President & Managing Director, Europe at Vibrant. Martin is in charge of driving the expans... Lectures Congress Hall September 22, 2011, 13:45 Branded Content - the Variety of Digitorial Advertising	Move Close Maria Luisa Francoli CEO, MPG CV Maria Luisa Francoli Plaza Global CEO MPG Maria Luisa is a truly revolutionizing figure in the advertising industry. Cur... Lectures Debate Hall September 22, 2011, 09:00 The Cologne Matinee: The post PC era - a realistic outlook for marketing, advertising & media Congress Hall September 22, 2011, 12:00 CEO-Media-Talk: A Global Tour of tomorrow's Media Strategies and Quality	Move Close Markus Frank Director Sales & Marketing, Microsoft Advertising CV Markus Frank, Director Sales & Marketing is running Microsoft Advertising Germany. He is responsible for Microsofts Onl... Lectures Debate Hall September 22, 2011, 10:30 Opening-Debate: Media Value and the Evaluation of Digital Leads	Move Close Michael Frank Managing Partner and Spokesman for Management, Plan.Net Group CV Michael Frank, born in 1967, certified businessman resides in Munich and has been professionally active in the communica... Lectures Congress Hall September 21, 2011, 13:45 Session: Missing Opportunities. The Lack of Cooperation between Key Players	Move Close Carsten Frien CEO, Madvertise Mobile Advertising CV Carsten was most recently Managing Director UK for lottery company Tipp24 and held a number of executive positions a... Lectures Congress Hall September 22, 2011, 16:00 Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more	Move Close Andreas Fuhlisch Managing Director, Bauer Media CV Andreas Fuhlisch (43) ist seit dem 1. November alleiniger Geschäftsleiter der Bauer Media KG, dem Anzeigen- und Onlineve... Lectures Congress Hall September 21, 2011, 13:45 Session: Missing Opportunities. The Lack of Cooperation between Key Players	Move Close Jean-Pierre Fumagalli CEO, smartclip CV In March 2008, Jean-Pierre Fumagalli founded smartclip, Europe?s market-leading online video advertising company. As fou... Lectures Debate Hall September 21, 2011, 16:45 Debate Video Advertising:The Saving Grace of Advertising but what's next?
Move Close Alfredo Gangotena CMO, MasterCard Worldwide CV Alfredo Gangotena is chief marketing officer of MasterCard Worldwide, with global responsibility for the company's adver... Lectures Congress Hall September 22, 2011, 10:15 Opening-Keynote: Global Brand Building in the Digital Age	Move Close Pascal Gauthier COO, Criteo SA CV With 10 years of experience in the digital media and advertising world, Pascal has built and managed teams in a number o... Lectures Debate Hall September 21, 2011, 16:00 Debate Best Performance: Leading to the right Consumer	Move Close Oli Gaymond Associate Product Manager, Google CV Oli Gaymond is a Product Manager working on tools to better assist analysis and tracking of Google's advertising busines... Lectures Debate Hall September 21, 2011, 13:30 Debate: The future of Search - Performance media only or integral part of your communication plan?	Move Close Heiko Genzlinger Deputy Managing Director & Commercial Director , Yahoo! Germany CV - Lectures Seminar 5 September 22, 2011, 14:00 Endless Choices: creative and individual brand solutions with Yahoo! Studio Debate Hall September 22, 2011, 15:15 Debate Ad Trading: How Real Time Bidding will change the Media Buying Market	Move Close Quentin George Chief Digital Officer, Mediabrands CV As Chief Digital Officer, Quentin George accelerates Mediabrands strategic planning and business development in all aspe... Lectures Congress Hall September 21, 2011, 10:45 Session: The digital Shape of today's Marketing	Move Close Urban Gillström President & CEO, TradeDoubler CV Urban Gillström is President and CEO of TradeDoubler, Europe's leading partner within performance-based digital marketin... Lectures Debate Hall September 21, 2011, 12:15 Debate Digital Intelligence: The Power of innovative Marketing	Move Close Barbara Glaeser Junior Strategic Planner, DDB Tribal Düsseldorf CV Lectures Congress Hall September 21, 2011, 17:15 Special Pecha Kucha - Digital Advertising 2025 Award	Move Close Rajeev Goel Co-Founder & CEO, PubMatic CV Rajeev is responsible for PubMatic's business strategy and execution, leading product management, marketing, and operati... Lectures Debate Hall September 21, 2011, 16:00 Debate Best Performance: Leading to the right Consumer
Move Close Dr. Mark Grether COO, Xaxis / Group M CV Mark Grether is Chief Operating Officer of Xaxis. As COO, Mark is responsible for global operations, including product d... Lectures Congress Hall September 22, 2011, 10:45 Vision of Leaders: Leading the digital business Debate Hall September 22, 2011, 16:45 Digital Outlook 2012 - The Hot Chair	Move Close Arndt Groth President Europe, President BVDW, Adconion Media Group CV In 1998 Arndt founded DoubleClick Germany and his team became the leading online sales house in Germany. In January 2000... Lectures Congress Hall September 22, 2011, 13:45 Branded Content - the Variety of Digitorial Advertising	Move Close Gregor Gruendgens Director Brand & Marketing Communications, Vodafone CV Gregor F. Gründgens, geboren in Düren, studierte nach dem Abitur Betriebswirtschaftslehre mit den Schwerpunkten Marketin... Lectures Debate Hall September 21, 2011, 10:45 Opening-Debate: Brand Building at its best	Move Close James Harris Chief Digital Officer, Universal McCann EMEA / G14 CV James has over 18 years experience in media spanning both digital and offline channels. After gaining a degree in math... Lectures Debate Hall September 21, 2011, 10:45 Opening-Debate: Brand Building at its best	Move Close Björn Hauber EVP Sales & Marketing, Mercedes-Benz (China) CV Coming from a strong Sales and Marketing background gained during 5 years in the automotive industry with DaimlerChrysle... Lectures Congress Hall September 21, 2011, 14:45 Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment	Move Close Curt Hecht CEO, Vivaki Nerve Center CV Curt Hecht leads the Nerve Center, VivaKi's hub of new media companies and ad serving, analytics and performance media t... Lectures Congress Hall September 21, 2011, 15:50 Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions	Move Close James Hilton Co-Founder and Chief Creative Officer, AKQA CV AKQA co-founder, James Hilton, is one of the world's most recognized and widely respected creative directors. James co-f... Lectures Congress Hall September 21, 2011, 12:15 Keynote: "The Story of Everything"	Move Close Mark Holden Global Planning and Strategy Director, PHD Worldwide CV Mark Holden started his career with Saatchi and Saatchi as a planner before joining OMD where he ran a planning group. M... Lectures Congress Hall September 21, 2011, 10:45 Session: The digital Shape of today's Marketing
Move Close Frank Holland Corporate Vice President, Advertising and Online Business, Microsoft CV Frank Holland is corporate vice president of Advertising and Online business at Microsoft Corp. Holland is responsible f... Lectures Debate Hall September 22, 2011, 16:45 Digital Outlook 2012 - The Hot Chair	Move Close Christian Hupertz CEO, Grey Worldwide Düsseldorf CV Christian Hupertz studierte BWL an der Ludwig-Maximilians-Universität in München. Zwei Praktika bei Scholz & Friends in ... Lectures Debate Hall September 21, 2011, 13:30 Debate: The future of Search - Performance media only or integral part of your communication plan?	Move Close Doug Jaeger President Art Directors Club New York and Partner , JaegerSloan CV Doug Jaeger gets people talking. A child of the digital generation, he brings credentials in design, digital, social med... Lectures Debate Hall September 22, 2011, 09:00 The Cologne Matinee: The post PC era - a realistic outlook for marketing, advertising & media	Move Close Sascha Jansen Managing Director, Stv. Vorsitzender der FOMA im BVDW, OMG4CE CV ? Lectures Seminar 5 September 22, 2011, 10:00 Online Media Trends 2012 Debate Hall September 22, 2011, 10:30 Opening-Debate: Media Value and the Evaluation of Digital Leads	Move Close Philipp Justus CEO, zanox CV Philipp Justus joined zanox, the leading European performance advertising network, in March 2010 as the new CEO. He is r... Lectures Debate Hall September 21, 2011, 16:00 Debate Best Performance: Leading to the right Consumer	Move Close David Kenny President, Akamai CV David Kenny, President of Akamai, joined the company in September 2010. Mr. Kenny is responsible for leading Akamai's b... Lectures Debate Hall September 21, 2011, 17:30 One2One: Driving the Transformation: Expectations and Innovations in the Media-Cloud	Move Close Alina Kessel CEO, DDB Tribal Group CV Alina Kessel is CEO of DDB Tribal Group a creative agency developing integrated communication solutions for clients such... Lectures Congress Hall September 21, 2011, 11:30 Women's Leadership Table: Success with Social - the Longer Term Vision	Move Close Hans Kilander Head of Media DACH, Kraft Foods CV Berufserfahrung: seit Sept. 2001 Kraft Foods Bremen. Seit Jan. 2006 Area Media Manager verantwortlich für gesamte Me... Lectures Debate Hall September 21, 2011, 15:00 Debate Media Optimization: The Digital Fair Share at the Expense of Quality?
Move Close Steve King CEO Worldwide, Zenith Optimedia CV Steve King began his career in 1982 working in media selling for HTV, based in London. After two years, he moved to Ted... Lectures Congress Hall September 22, 2011, 12:00 CEO-Media-Talk: A Global Tour of tomorrow's Media Strategies and Quality Debate Hall September 22, 2011, 13:15 One2One - Uncovered: The Cologne Debate	Move Close Ralf Klein-Bölting Vice President Branding and Advertising, Otto CV 6 / 2010: OTTO GmbH & Co KG, Vice president Branding and advertising 2009 - 2010: Brand Guide Consultance, CEO 2004 - 2... Lectures Debate Hall September 21, 2011, 16:45 Debate Video Advertising:The Saving Grace of Advertising but what's next?	Move Close Uli Kramer Vice President BVDW; Managing Director, pilot 1/0 CV Ulrich Kramer (geb. 1968) startete seine Karriere nach einer Ausbildung zum Werbekaufmann als Junior Kundenberater in de... Lectures Congress Hall September 21, 2011, 17:15 Special Pecha Kucha - Digital Advertising 2025 Award Seminar 5 September 22, 2011, 10:00 Online Media Trends 2012 Congress Hall September 22, 2011, 14:45 Targeting 2012: Value and Efficiency	Move Close Dirk Kraus CEO, YOC CV Dirk Kraus was appointed to the YOC AG Management Board in December 2005 and is responsible for the following areas: M&A... Lectures Congress Hall September 21, 2011, 14:45 Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment	Move Close Josh Krichefski COO EMEA, MediaCom CV Josh Krichefski is MediaCom's Chief Operations Officer for EMEA. He works with MediaCom?s local market teams, ensuring ... Lectures Debate Hall September 22, 2011, 15:15 Debate Ad Trading: How Real Time Bidding will change the Media Buying Market	Move Close Nils Krüger Junior Berater Mediaplanung, pilot media CV In strategisch/wirtschaftlichen Fragen geschult nimmt der diplomierte Betriebswirt aus dem schönen Rotenburg an der Wümm... Lectures Congress Hall September 21, 2011, 17:15 Special Pecha Kucha - Digital Advertising 2025 Award	Move Close Dr. Christian Kunz Managing Director, eBay International Advertising CV As Managing Director of eBay International Advertising GmbH, Dr. Christian Kunz is responsible for eBay?s global strateg... Lectures Debate Hall September 22, 2011, 13:45 Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies	Move Close Henning Lange CEO, Adcloud CV Henning Lange is the co-founder and CEO of Adcloud GmbH. The performance marketing pioneer is active in the field of onl... Lectures Congress Hall September 21, 2011, 13:30 Elevator Speech: Compete and cooperate at the same time - the road to an efficient performance marketplace
Move Close Tristan Leaver General Manager, The Wall Street Journal Digital Network EMEA CV Tristan Leaver joined The Wall Street Journal Digital Network (WSJDN) as director, business and audience development for... Lectures Congress Hall September 22, 2011, 13:45 Branded Content - the Variety of Digitorial Advertising	Move Close Lars Lehne Country Director Agency, Google CV Nach dem Studium der Betriebswirtschaftslehre an der Fachhochschule Düsseldorf leitete Lars Lehne verschiedene nationale... Lectures Debate Hall September 21, 2011, 13:30 Debate: The future of Search - Performance media only or integral part of your communication plan?	Move Close Pietro Leone CEO, G2 EMEA CV "At G2 we have built a truly unique model in the marketing service space: a suite of capabilities in data analytics, dir... Lectures Debate Hall September 21, 2011, 10:45 Opening-Debate: Brand Building at its best	Move Close Jan Leopold Head of Marketing Concepts & Crossmedia, United Internet Media CV Jan Leopold, head of the Creative Campaigns & Crossmedia strategic advisory unit, started his professional career in 199... Lectures Seminar 5 September 21, 2011, 17:00 Reach & Touch - How the Digitalization of Crossmedia Helps Us Find New Solutions! Debate Hall September 22, 2011, 16:00 Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?	Move Close Martin Lütgenau Managing Director, TOMORROW FOCUS Media CV Since 2002 Managing Director TOMORROW FOCUS Media GmbH, Munich in charge of digital Ad Sales 2001 Group Head Online S... Lectures Congress Hall September 22, 2011, 14:45 Targeting 2012: Value and Efficiency	Move Close Simon Mansell CEO & Founder, TBG Digital CV Two years ago Simon led the team that developed ONE Media Manager(TM), by leveraging the original "Alpha" Facebook adver... Lectures Debate Hall September 22, 2011, 13:45 Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies	Move Close Carl-Philipp Mauve Director Marketing, Ford CV Carl-Philipp Mauve (47) joined Ford of Germany in Cologne in August 2010 as Director Marketing. Before that he was Manag... Lectures Debate Hall September 22, 2011, 10:30 Opening-Debate: Media Value and the Evaluation of Digital Leads	Move Close Jimmy Maymann Chairman, goviral CV Jimmy Maymann has 15 years of managerial experience within advertising, marketing and new media, now as executive chairm... Lectures Congress Hall September 22, 2011, 13:45 Branded Content - the Variety of Digitorial Advertising
Move Close Nikki Mendonca President , OMD EMEA CV Nikki was promoted to the role of President across the OMD EMEA network in August 2007 after having run business develo... Lectures Congress Hall September 21, 2011, 11:30 Women's Leadership Table: Success with Social - the Longer Term Vision	Move Close Sidney Mock Chief Commercial Officer, Spilgames CV Lectures Congress Hall September 22, 2011, 16:45 Special Innovations: Live-Presentations - what's next in Social Gaming and Augmented Reality	Move Close David J. Moore Chairman, Founder and CEO, 24/7 Real Media, A WPP Company CV David J. Moore is Chairman, Founder and CEO of 24/7 Real Media, Inc., a leading global digital marketing company that of... Lectures Debate Hall September 21, 2011, 12:15 Debate Digital Intelligence: The Power of innovative Marketing	Move Close Christian Muche Director Business Developement, Strategy & International, dmexco CV Lectures Congress Hall September 21, 2011, 10:00 Welcome and Opening by Koelnmesse	Move Close Paul Mudter Chairman OVK, Chairman and Managing Director Interactive, IP Deutschland CV Paul Mudter, born 1966 in Saarbrücken, studied from 1987 to 1994 business economics at the University Frankfurt. Aft... Lectures Congress Hall September 21, 2011, 13:45 Session: Missing Opportunities. The Lack of Cooperation between Key Players Debate Hall September 22, 2011, 16:45 Digital Outlook 2012 - The Hot Chair	Move Close Frédéric Nahon Vice President EMEA, Emailvision CV Nick Heys, the founder and chief executive officer (CEO) of Emailvision, is a technology entrepreneur with more than 20 ... Lectures Congress Hall September 22, 2011, 13:30 Elevator Speech: Email, social marketing and the art of storytelling	Move Close Brian O'Kelley CEO, Appnexus CV Widely considered a visionary in the field of online media, Brian created the first successful ad exchange as CTO of Rig... Lectures Congress Hall September 21, 2011, 15:50 Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions	Move Close Hartmut Ostrowski Chairman & CEO, Bertelsmann CV Hartmut Ostrowski has been Chairman & CEO of Bertelsmann AG since January 2008. Bertelsmann is a leading internationa... Lectures Congress Hall September 21, 2011, 10:15 Opening-Keynote: More than just '1/0' - An international media group's digital strategies
Move Close Benjamin Palmer CEO, The Barbarian Group CV Benjamin Palmer is a co-founder of The Barbarian Group, and has served as its CEO since the company's founding in 2001. ... Lectures Congress Hall September 21, 2011, 17:45 Digital Creativity: Brand's message in today's digital marketing world	Move Close Matthias Pantke CEO, adscale CV Matthias Pantke is Managing Director and CEO of adscale, Germany's leading marketplace for online advertisement. In his ... Lectures Debate Hall September 22, 2011, 15:15 Debate Ad Trading: How Real Time Bidding will change the Media Buying Market	Move Close Christophe Parcot Vice President Sales, Yahoo! EMEA CV Christophe Parcot is Vice President Sales of Yahoo! EMEA. He has been working in the role since 2008 and as such is resp... Lectures Debate Hall September 22, 2011, 11:15 Debate Ad Innovations: The Digital Development of Advertising	Move Close Ronald Paul CEO, Quisma CV Der gebürtige Berliner begann nach dem Studium in der Hauptstadt seine Online-Karriere im Marketing von United Domains A... Lectures Congress Hall September 22, 2011, 14:45 Targeting 2012: Value and Efficiency	Move Close Jens Nikolaus Pentenrieder Designer, DDB Tribal Berlin CV Jens Nikolaus, 23 Jahre alt, ist Designer im Digitalen Team von DDB Tribal in Berlin, wo er an Ideen, Konzepten und Gest... Lectures Congress Hall September 21, 2011, 17:15 Special Pecha Kucha - Digital Advertising 2025 Award	Move Close Thomas Port Managing Director, SevenOne Media CV SevenOne Media Lectures Debate Hall September 22, 2011, 14:30 Debate Smart TV: Digital advertising 2.0?	Move Close Dr. Nicole Prüsse Chairman, VivaKi Deutschland CV VivaKi ist Teil der Publicis Groupe, dem drittgrößten Kommunikationsdienstleister weltweit, der in 104 Ländern vertreten... Lectures Debate Hall September 21, 2011, 15:00 Debate Media Optimization: The Digital Fair Share at the Expense of Quality?	Move Close Mike Read Managing Director, comScore Europe CV Michael Read, Senior Vice President/MD Europe, has been with comScore since 2004 when they opened their first European o... Lectures Debate Hall September 22, 2011, 13:45 Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies
Move Close Fabian Reinke Junior Berater TV, pilot media CV Nach dem Abitur führte ihn sein Weg über die Ausbildung zum Rettungsassistenten und das Studium der ?Populären Musik und... Lectures Congress Hall September 21, 2011, 17:15 Special Pecha Kucha - Digital Advertising 2025 Award	Move Close Paul Remitz CEO, MediaCom Germany CV Paul started in 1991 at MediaVest in planning for P&G. In 1994 He relocated to New York to work in TV Buying at TeleVest... Lectures Congress Hall September 21, 2011, 13:45 Session: Missing Opportunities. The Lack of Cooperation between Key Players	Move Close Dr. Dorothee Ritz General Manager Advertising & Online (A&O), Microsoft CV Dorothee Ritz (43) is a Member of the Executive Board of Microsoft Germany and responsible for the newly-created Adverti... Lectures Congress Hall September 22, 2011, 10:45 Vision of Leaders: Leading the digital business	Move Close Andrew Robertson President, Chief Executive Officer, BBDO Worldwide CV Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004. BBDO Worldwide add... Lectures Congress Hall September 22, 2011, 11:30 Keynote: Art or Science?	Move Close Jason Romeyko European Creative Director , Saatchi & Saatchi CV Jason Romeyko started his long career with Saatchi & Saatchi in 1993 as a copywriter. Since then he has worked in variou... Lectures Debate Hall September 22, 2011, 14:30 Debate Smart TV: Digital advertising 2.0?	Move Close Christian Röpke CEO, ZEIT ONLINE CV Christian Röpke is Managing Director of ZEIT ONLINE, the online edition of Germany's largest weekly newspaper, DIE ZEIT.... Lectures Congress Hall September 22, 2011, 16:00 Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more	Move Close Vivian Rosenthal CEO, Goldrun CV Vivian Rosenthal is the founder and CEO of Goldrun, an augmented reality app that enables users to locate, interact with... Lectures Congress Hall September 21, 2011, 11:30 Women's Leadership Table: Success with Social - the Longer Term Vision Congress Hall September 22, 2011, 16:45 Special Innovations: Live-Presentations - what's next in Social Gaming and Augmented Reality	Move Close Daniel Ruch Vice President, Europe, Tremor Video CV Daniel is responsible for the management of Tremor Video's European business, including operations, network development ... Lectures Seminar 3 September 21, 2011, 17:00 Using technology to demonstrate accountability and enhance ROI in online video advertising. Debate Hall September 22, 2011, 15:15 Debate Ad Trading: How Real Time Bidding will change the Media Buying Market
Move Close John Sadowsky Author & Leadership-Coach CV Lectures Congress Hall September 22, 2011, 13:30 Elevator Speech: Email, social marketing and the art of storytelling	Move Close Carsten Schmidt Chief Officer Sports, Ad Sales & Internet, Sky Deutschland CV Carsten Schmidt (born 1963) was appointed Chief Officer Sports & New Business (now: Chief Officer Sports, Advertising Sa... Lectures Debate Hall September 21, 2011, 16:45 Debate Video Advertising:The Saving Grace of Advertising but what's next?	Move Close Eric Schoeffler Chief Creative Officer, DDB Tribal CV Eric Schoeffler started his career in 1994, after the graphic design studies at the Cologne Westag advertising agency. H... Lectures Congress Hall September 21, 2011, 17:45 Digital Creativity: Brand's message in today's digital marketing world	Move Close Matthias Schrader CEO, SinnerSchrader CV Matthias Schrader ist CEO von SinnerSchrader, einer der größten Digitalagentur-Gruppen Europas. Seit den 80er Jahren is... Lectures Debate Hall September 21, 2011, 13:30 Debate: The future of Search - Performance media only or integral part of your communication plan?	Move Close Marc Schröder Managing Director / Member of the Board of Management, RTL Interactive / Media Group RTL Germany CV Marc Schröder Managing Director RTL interactive GmbH, Member of the Board of Management Media Group RTL Germany Mar... Lectures Debate Hall September 21, 2011, 17:30 One2One: Driving the Transformation: Expectations and Innovations in the Media-Cloud	Move Close Christoph Schuh Management Board, Tomorrow Focus AG CV After studying business administration at the University of Cologne in Germany, Christoph Schuh started his career in 19... Lectures Congress Hall September 21, 2011, 10:45 Session: The digital Shape of today's Marketing	Move Close Matt Seiler Global CEO, Mediabrands CV From being an account guy to a strategic planner, Matt has seen all sides of the marketing and media world. This varied ... Lectures Congress Hall September 22, 2011, 12:00 CEO-Media-Talk: A Global Tour of tomorrow's Media Strategies and Quality	Move Close Nigel Sharrocks CEO Global Brands, Aegis Media CV Nigel became the CEO of Aegis Media Global Brands at the beginning of March 2011, which includes responsibility for Aegi... Lectures Debate Hall September 22, 2011, 11:15 Debate Ad Innovations: The Digital Development of Advertising
Move Close Abhay Singhal Co-Founder, VP of Global Ad Sales, InMobi CV Abhay has been instrumental in building InMobi into a global mobile advertising network and has contributed greatly towa... Lectures Congress Hall September 21, 2011, 14:45 Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment	Move Close Sebastian Sommerer Managing Director, Blue Summit CV Sebastian Sommerer is founder and managing director of Blue Summit Media and has been managing the performance Agency si... Lectures Debate Hall September 21, 2011, 13:30 Debate: The future of Search - Performance media only or integral part of your communication plan?	Move Close Dr. Mark Specht Vice President Sales Nickelodeon, MTV Networks Germany CV Dr. Mark Specht verstärkt seit Mai 2010 das Team des MTV Networks Vermarkters Viacom Brand Solutions als Vice President ... Lectures Debate Hall September 22, 2011, 16:00 Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?	Move Close Thomas Strerath CEO, Ogilvy & Mather CV Geboren am 8. Mai 1966 in Neuss. Thomas Strerath startete am 1. Februar 2005 als Geschäftsführer der Frankfurter Dialogm... Lectures Debate Hall September 22, 2011, 12:00 Debate Brand Advertising: Brands created by Digital	Move Close Esco Strong Director, Exchange Marketplace Management, Microsoft Advertising CV As a long-time thought leader for several leading digital advertising analytics groups, Esco has been heavily involved i... Lectures Congress Hall September 21, 2011, 15:50 Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions	Move Close Greg Stuart Global CEO, Mobile Marketing Association CV Greg Stuart is a recognized leader in digital media & advertising and was selected by Ad Age as one of '10 Who Made Thei... Lectures Congress Hall September 21, 2011, 14:15 Keynote: How Mobile Marketing Does Not Make the Same Mistakes the Internet Did	Move Close Stanton Sugarman Managing Director, G+J Media Sales CV As Managing Director of G+J Media Sales and Member of the Managing Board of G+J Germany, Stan Sugarman is responsible fo... Lectures Debate Hall September 21, 2011, 10:45 Opening-Debate: Brand Building at its best	Move Close Narasimha Suresh Founder, Chief Executive Officer, Telibrahma CV Suresh has broad range of executive and technological experience as an entrepreneur and a technologist. Popularly known ... Lectures Congress Hall September 21, 2011, 13:15 Elevator Speech: Augmented Reality - Hyperlinking the real world
Move Close Tina Unterlaender Account Director, AKQA Mobile CV Tina Unterlaender is a noted expert on mobile marketing and smart phone applications. As Account Director of AKQA Mobil... Lectures Debate Hall September 21, 2011, 14:15 One2One - Uncovered: The future of Mobile - A Silver Bullet in sight?	Move Close Lisa Utzschneider Vice President Global Advertising Sales, Amazon CV Lisa Utzschneider leads Amazon's display advertising efforts as Vice President of Global Advertising Sales. Lisa joined ... Lectures Congress Hall September 21, 2011, 10:45 Session: The digital Shape of today's Marketing Debate Hall September 22, 2011, 16:45 Digital Outlook 2012 - The Hot Chair	Move Close Uli Veigel CEO, Grey G2 Group Germany CV Uli Veigel is CEO of GREY G2 Group Germany and of the Business Line Advertising & Marketing Service Agencies. Worldwide,... Lectures Debate Hall September 22, 2011, 16:00 Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?	Move Close Ulrike Vollmoeller Marketing Director, Beiersdorf CV Master of Business Administration Study in Stutgart and Boston/USA Start at Beiersdorf in several local and internatio... Lectures Debate Hall September 22, 2011, 12:00 Debate Brand Advertising: Brands created by Digital	Move Close Terry von Bibra VP Advertising Marketplaces EMEA, Yahoo CV Seit 2005 ist Terry von Bibra (47) Geschäftsführer der Yahoo! Deutschland GmbH und als solcher verantwortlich für das Ge... Lectures Debate Hall September 21, 2011, 12:15 Debate Digital Intelligence: The Power of innovative Marketing	Move Close Johnny Vulkan Partner, Anomaly CV Johnny has held several high-level and diverse positions in both the UK and US ranging from Creative Director to Chief O... Lectures Congress Hall September 21, 2011, 17:45 Digital Creativity: Brand's message in today's digital marketing world	Move Close Matthias Wahl Spokesperson of Management, OMS CV - Born 1959 in Munich, Germany - Married, 3 children - Graduated 1985 in Business Economics at European Business School,... Lectures Debate Hall September 22, 2011, 16:00 Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?	Move Close Susanne Wallraff Head of Media D - AT - CH - SLO, Danone Deutschland CV Head of Media Danone As Head of Media for Danone Susanne is responsible for the German, Austrian, Swiss and Sloveni... Lectures Congress Hall September 22, 2011, 14:45 Targeting 2012: Value and Efficiency
Move Close Carl White CEO , ValueClick Europe CV Carl joined ValueClick in 2001 and is responsible for the overall management of the international offices for all of the... Lectures Debate Hall September 22, 2011, 15:15 Debate Ad Trading: How Real Time Bidding will change the Media Buying Market	Move Close Dr. Andreas Wiele Member of the Executive Board, Axel Springer CV Dr Andreas Wiele, born 1962, studied law at Dijon, Salzburg and Munich Universities. He worked first of all as an editor... Lectures Debate Hall September 21, 2011, 11:45 One2One - Uncovered: New rules - Creating and Distributing Platforms for Premium Content	Move Close Arne Wolter Managing Director, G+J Electronic Media Sales (G+J EMS) CV Arne Wolter Arne Wolter ist seit September 2010 Mitglied der Geschäftsleitung von G+J Media Sales. Als Bereichsleiter ve... Lectures Debate Hall September 22, 2011, 12:00 Debate Brand Advertising: Brands created by Digital	Move Close F. Scott Woods Commercial Director DACH, Facebook Germany CV F. Scott Woods leads the commercial operations in Germany, Switzerland & Austria for Facebook in the role of Commercial ... Lectures Debate Hall September 22, 2011, 10:30 Opening-Debate: Media Value and the Evaluation of Digital Leads	Move Close Peter Würtenberger CMO, Axel Springer Verlag CV Peter Würtenberger is the Chief Marketing Officer of Axel Springer, Germany. Previously, he was the Managing Director of... Lectures Congress Hall September 22, 2011, 13:45 Branded Content - the Variety of Digitorial Advertising

Main moderator of dmexco 2011 Presenter

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Wolfram Kons

TV-JOURNALIST: Anchorman / senior editor RTL Televison Morningmagazines PUNKT 6 + PUNKT 9 (since 1991). Vice Presid...

Lectures

Debate Hall
September 21, 2011, 10:45
Opening-Debate: Brand Building at its best

Debate Hall
September 21, 2011, 11:45
One2One - Uncovered: New rules - Creating and Distributing Platforms for Premium Content

Debate Hall
September 21, 2011, 12:15
Debate Digital Intelligence: The Power of innovative Marketing

Congress Hall
September 21, 2011, 13:45
Session: Missing Opportunities. The Lack of Cooperation between Key Players

Debate Hall
September 21, 2011, 15:00
Debate Media Optimization: The Digital Fair Share at the Expense of Quality?

Debate Hall
September 21, 2011, 17:30
One2One: Driving the Transformation: Expectations and Innovations in the Media-Cloud

Debate Hall
September 22, 2011, 10:30
Opening-Debate: Media Value and the Evaluation of Digital Leads

Debate Hall
September 22, 2011, 12:00
Debate Brand Advertising: Brands created by Digital

Debate Hall
September 22, 2011, 13:15
One2One - Uncovered: The Cologne Debate

Congress Hall
September 22, 2011, 13:45
Branded Content - the Variety of Digitorial Advertising

Congress Hall
September 22, 2011, 14:45
Targeting 2012: Value and Efficiency

Debate Hall
September 22, 2011, 16:00
Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?

Debate Hall
September 22, 2011, 16:45
Digital Outlook 2012 - The Hot Chair

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Martin Meyer-Gossner

Founder, The Strategy Web

CV

Martin Meyer-Gossner is a digital web business strategist based in Munich. Martin is founder of The Strategy Web, and co...

Lectures

Congress Hall
September 21, 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

Debate Hall
September 22, 2011, 13:45
Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies

Moderator information of Congress Hall und Debate Hall only

Move Close Harald R. Fortmann Gesellschafter/GF, Vizepräsident BVDW, Yellow Tomato/CPX Interactive Deutschland CV Harald R. Fortmann (40) ist Geschäftsführender Gesellschafter der Yellow Tomato GmbH und Geschäftsführer der CPX Interac... Lectures Debate Hall September 21, 2011, 13:30 Debate: The future of Search - Performance media only or integral part of your communication plan? Seminar 2 September 22, 2011, 13:00 Performance Marketing in the elevator	Move Close Anna Bager Vice President and General Manager, Mobile Marketing Center of Excellence, IAB CV Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Adv... Lectures Debate Hall September 21, 2011, 14:15 One2One - Uncovered: The future of Mobile - A Silver Bullet in sight? Debate Hall September 22, 2011, 11:15 Debate Ad Innovations: The Digital Development of Advertising	Move Close Wolfgang Blau Editor-in-Chief, ZEIT ONLINE CV Wolfgang Blau is the Editor-in-Chief of ZEIT ONLINE. From 1999 to 2007, he worked in Silicon Valley, in San Francisco an... Lectures Debate Hall September 22, 2011, 09:00 The Cologne Matinee: The post PC era - a realistic outlook for marketing, advertising & media Congress Hall September 22, 2011, 10:45 Vision of Leaders: Leading the digital business	Move Close Patrick Dolan COO, IAB CV Patrick Dolan is the Executive Vice President and Chief Operating Officer at the Interactive Advertising Bureau. Mr. Dol... Lectures Congress Hall September 21, 2011, 10:45 Session: The digital Shape of today's Marketing Congress Hall September 22, 2011, 10:45 Vision of Leaders: Leading the digital business	Move Close Alain Heureux President, IAB Europe CV Educated in Belgian law university and in business at the US Babson school. Serial entrepreneur for 20 years in marketi... Lectures Debate Hall September 21, 2011, 16:00 Debate Best Performance: Leading to the right Consumer Debate Hall September 22, 2011, 14:30 Debate Smart TV: Digital advertising 2.0?	Move Close Dr Jochen Kalka Editor-in-chief, werben & verkaufen CV Dr. Jochen Kalka, is editor in chief of various marketing magazines like W&V (Werben & Verkaufen), Kontakter an W&V Soc... Lectures Congress Hall September 22, 2011, 16:00 Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more	Move Close Uli Kramer Vice President BVDW; Managing Director, pilot 1/0 CV Ulrich Kramer (geb. 1968) startete seine Karriere nach einer Ausbildung zum Werbekaufmann als Junior Kundenberater in de... Lectures Congress Hall September 21, 2011, 17:15 Special Pecha Kucha - Digital Advertising 2025 Award Seminar 5 September 22, 2011, 10:00 Online Media Trends 2012 Congress Hall September 22, 2011, 14:45 Targeting 2012: Value and Efficiency	Move Close Martin Meyer-Gossner Founder, The Strategy Web CV Martin Meyer-Gossner is a digital web business strategist based in Munich. Martin is founder of The Strategy Web, and co... Lectures Congress Hall September 21, 2011, 14:45 Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment Debate Hall September 22, 2011, 13:45 Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies
Move Close Peter Minnium Consulting Director, IAB CV Peter joined the IAB in mid 2010 to lead "Reimagining Interactive Advertising," a series of initiatives designed to addr... Lectures Congress Hall September 22, 2011, 12:00 CEO-Media-Talk: A Global Tour of tomorrow's Media Strategies and Quality	Move Close Ciaran O'Kane Editor, ExchangeWire CV Ciaran O'Kane has worked in digital media for over seven years. Having initially started out as a PHP programmer for e-... Lectures Debate Hall September 22, 2011, 15:15 Debate Ad Trading: How Real Time Bidding will change the Media Buying Market	Move Close Will Sansom Writer / Consultant, Contagious CV Will Sansom is a writer and consultant for Contagious Communications - a complete intelligence resource specialising in ... Lectures Congress Hall September 21, 2011, 17:45 Digital Creativity: Brand's message in today's digital marketing world	Move Close Klaus-Peter Schulz Consultant and Shareholder, Klaus-Peter Schulz CV Klaus-Peter Schulz was Chief Sales Officer and a Member of the Executive Board at ProSiebenSat.1 Media AG, the European... Lectures Debate Hall September 21, 2011, 16:45 Debate Video Advertising:The Saving Grace of Advertising but what's next?	Move Close Elisabeth Stangl Founder & Editor, 99Faces CV Elisabeth is an independent media and business consultant based in Berlin and Munich. She promotes worldwide creative an... Lectures Congress Hall September 21, 2011, 11:30 Women's Leadership Table: Success with Social - the Longer Term Vision	Move Close Michael Toedman Managing Director, Soho Syndicate (Chairman, IAA UK) CV Michael Toedman is founder and Managing Director of Soho Syndicate, a media and marketing consultancy started in 2009, a... Lectures Congress Hall September 21, 2011, 15:50 Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions