Speaker
Informationen zu den Speakern der Debate Hall und der Congress Hall
Maarten Albarda
VP Global Connections, Anheuser-Busch InBev.

Vita

Maarten Albarda started his career in advertising, and spent 14 years working for (respectively) J. Walter Thompson Amst...

Vorträge

Debate Hall
21. September 2011, 12:15
Debate Digital Intelligence: The Power of innovative Marketing

Congress Hall
22. September 2011, 10:45
Vision of Leaders: Leading the digital business

Dr. Martin Andree
Autor "Medien machen Marken", General Manager, Henkel, Dubai

Vita

seit 10/2010: General Manager Henkel, Dubai 1/2007-9/2010: International Marketing Director Henkel, Duesseldorf 1/2005-1...

Vorträge

Debate Hall
22. September 2011, 12:00
Debate Brand Advertising: Brands created by Digital

Stew Atkinson
Vice President, Global Brand Building Purchases, Procter & Gamble

Vita

Stew Atkinson is responsible for the global brand building purchases organization at world's largest consumer goods comp...

Vorträge

Debate Hall
22. September 2011, 09:00
The Cologne Matinee: The post PC era - a realistic outlook for marketing, advertising & media

Karim H. Attia
Chairman, nugg.ad

Vita

Karim H. Attia ist seit über 20 Jahren in der Kommunikations-Branche aktiv und verantwortet als Vorstand der nugg.ad A...

Vorträge

Congress Hall
22. September 2011, 14:45
Targeting 2012: Value and Efficiency

Frank Bachér
Managing Director Marketing & Sales, Stv. Vorsitzender der Fachgruppe Online-Vermarkterkreis im BVDW, Interactive Media CCSP

Vita

Seit April 2009 ist Frank Bachér, geboren im November 1966 in München, in der Geschäftsführung der InteractiveMedia CCSP...

Vorträge

Seminar 3
21. September 2011, 10:00
OVK: Online-Werbung in Deutschland - Fakten, Formen, Trends

Congress Hall
22. September 2011, 16:00
Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more

Kai Bald
Director and Global Head of db-X Marketing, Deutsche Bank

Vita

Kai Bald is Director and Global Head of db-X Marketing at Deutsche Bank. Since December 2007 he has been responsible for...

Vorträge

Congress Hall
21. September 2011, 10:45
Session: The digital Shape of today's Marketing

Christof Baron
CEO, Mindshare

Vita

Im Mediabereich tätig seit über 24 Jahren, bei Mindshare seit 22 Jahren. Nach Abschluss seines Studiums in Werbe- und Ko...

Vorträge

Debate Hall
22. September 2011, 12:00
Debate Brand Advertising: Brands created by Digital

Michael Barrett
CEO, AdMeld

Vita

Mr. Barrett joined Admeld from Fox Interactive Media, where he was Executive Vice President, Chief Revenue Officer and o...

Vorträge

Congress Hall
21. September 2011, 15:50
Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions

Ulrike Bärsch
Head of Brand Connection Planning, Beiersdorf

Vita

Seit Oktober 2008 leitet Ulrike Bärsch bei Beiersdorf den Bereich ?Brand Connection Planning? und verantwortet hier die ...

Vorträge

Congress Hall
22. September 2011, 16:00
Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more

Philippe Besnard
Managing Director Continental Europe, Specific Media

Vita

Philippe Besnard ist als Managing Director Continental Europe für das strategische Wachstum des Unternehmens verantwortl...

Vorträge

Debate Hall
21. September 2011, 16:00
Debate Best Performance: Leading to the right Consumer

Robert Bosch
Senior Vice President Business Development, Groupon

Vita

Robert Bosch war zehn Jahre bei Axel Springer im Bereich Online und Vermarktung tätig. Bis Ende 2010 verantwortete er al...

Vorträge

Congress Hall
22. September 2011, 16:00
Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more

Gerald Böse
Vorsitzender Geschäftsführung, Koelnmesse

Vita

Vorträge

Congress Hall
21. September 2011, 10:00
Welcome and Opening by Koelnmesse

Paulina Bozek
CEO & Founder, Inensu

Vita

Paulina Bozek is the CEO of INENSU (www.inensu.com) a startup game company making innovative social games for the connec...

Vorträge

Congress Hall
21. September 2011, 11:30
Women's Leadership Table: Success with Social - the Longer Term Vision

Michael Buck
Executive Director Global Online Marketing and Marketing Strategy, Dell

Vita

Michael Buck ist Executive Direktor des weltweiten Online Marketings für Konsumenten und kleine und mittlere Unternehmen...

Vorträge

Debate Hall
22. September 2011, 13:45
Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies

Christoph-Claude Bugetti
Junior Art Director, DDB Tribal Berlin

Vita

Christophe-Claude Bugetti ist 31 Jahre alt und arbeitet als Junior Art Director und Illustrator bei DDB Tribal in Berlin...

Vorträge

Congress Hall
21. September 2011, 17:15
Special Pecha Kucha - Digital Advertising 2025 Award

Bob Carrigan
CEO, IDG Communications

Vita

Bob Carrigan is CEO of IDG Communications, IDG's media and events subsidiary.   He oversees IDG's media operations, incl...

Vorträge

Congress Hall
21. September 2011, 15:50
Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions

Aseem Chandra
VP Marketing, Adobe Systems

Vita

As vice president of marketing for the Omniture Business Unit at Adobe, Aseem is responsible for articulating and evange...

Vorträge

Congress Hall
22. September 2011, 10:45
Vision of Leaders: Leading the digital business

Shirlene Chandrapal
VP Connected TV, smartclip

Vita

Shirlene Chandrapal ist in ihrer Position als Vice President Connected TV verantwortlich für die strategische Ausrichtun...

Vorträge

Debate Hall
22. September 2011, 14:30
Debate Smart TV: Digital advertising 2.0?

Chris Clarke
Chief Creative Officer, LBi

Vita

As Chief Creative Officer of LBi since September 2008, Chris is responsible for the creative output of the network and i...

Vorträge

Congress Hall
22. September 2011, 13:15
Elevator Speech: Xperia Studio. Bringing marketing to a new level

Jonathan Cobb
CTO Mobility Group, Limelight Networks

Vita

Jonathan Cobb is the Chief Technology Officer for the Mobility Group at Limelight Networks. In this role, Jonathan is ch...

Vorträge

Congress Hall
21. September 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

Jacob Cohen
Senior Strategist - Technology, Wolff Olins

Vita

Jacob Cohen brings 12 years of digital and brand knowledge to the strategy team at Wolff Olins. Well versed in a blend o...

Vorträge

Congress Hall
21. September 2011, 17:45
Digital Creativity: Brand's message in today's digital marketing world

Alain Damond
Worldwide Managing Director, G14, Initiative

Vita

Alain is responsible for implementing business strategies and growth plans across Initiative's G14 cluster of markets. H...

Vorträge

Congress Hall
21. September 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

Jonathan Davies
Executive Vice President of CNN International News Advertising Sales, CNN International

Vita

Jonathan Davies is executive vice president of CNN International News Advertising Sales. Davies reports to Jim Walton, P...

Vorträge

Debate Hall
22. September 2011, 11:15
Debate Ad Innovations: The Digital Development of Advertising

Thomas de Buhr
Director of Media Solutions YouTube & Display, Google

Vita

Der diplomierte Wirtschaftswissenschaftler sammelte in den vergangenen 15 Jahren zahlreiche Erfahrungen als Media Manage...

Vorträge

Debate Hall
21. September 2011, 16:45
Debate Video Advertising:The Saving Grace of Advertising but what's next?

Henrique de Castro
Vice President, Global Media and Platforms, Google

Vita

Henrique de Castro - President of Mobile, Media & Platforms Worldwide Henrique de Castro is the President of Google's W...

Vorträge

Congress Hall
22. September 2011, 15:30
Keynote: Digital Marketing - A Global Perspective

Patrick Dolan
COO, IAB

Vita

Patrick Dolan is the Executive Vice President and Chief Operating Officer at the Interactive Advertising Bureau. Mr. Dol...

Vorträge

Congress Hall
21. September 2011, 10:45
Session: The digital Shape of today's Marketing

Congress Hall
22. September 2011, 10:45
Vision of Leaders: Leading the digital business

Michael Dunke
CEO, Universal McCann

Vita

Name: Christoph Michael Dunke Geburtstag: 27.03.1965 Geburtsort: Recklinghausen (Westfalen) Abitur: 1985 in Möck...

Vorträge

Debate Hall
22. September 2011, 16:00
Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?

Matthias Ehrlich
CEO, United Internet Media

Vita

Matthias Ehrlich ist als Vorstand der United Internet Media AG, einem Unternehmen der United Internet Gruppe, für die Me...

Vorträge

Debate Hall
21. September 2011, 15:00
Debate Media Optimization: The Digital Fair Share at the Expense of Quality?

Dr. Martin Enderle
CEO Scout24 Group & SVP Personal Social Networking, Deutsche Telekom

Vita

Dr. Martin Enderle ist Chief Executive Officer der Scout24-Gruppe. Zugleich verantwortet er auf Konzernebene als Senior ...

Vorträge

Congress Hall
21. September 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

KC Estenson
Senior Vice President and General Manager, CNN.com

Vita

KC Estenson is senior vice president and general manager of CNN.com, responsible for all aspects of CNN.com's business e...

Vorträge

Debate Hall
21. September 2011, 11:45
One2One - Uncovered: New rules - Creating and Distributing Platforms for Premium Content

Carolyn Everson
Vice President, Global Marketing Solutions, Facebook

Vita

Carolyn Everson is the Vice President of Global Marketing Solutions at Facebook, where she leads the global marketing so...

Vorträge

Congress Hall
21. September 2011, 16:45
Keynote: Social by Design

Debate Hall
22. September 2011, 13:15
One2One - Uncovered: The Cologne Debate

Benjamin Faes
Head of Youtube & Display EMEA, Google

Vita

Benjamin Faes joined Google in May 2008 as Head of Youtube & Display EMEA. His role is to manage and lead European teams...

Vorträge

Debate Hall
22. September 2011, 16:45
Digital Outlook 2012 - The Hot Chair

Thomas Fellger
CEO / Founder, iconmobile

Vita

Thomas Fellger founded iconmobile in 2003 to help brands realize the true potential of mobile marketing. Thomas spearh...

Vorträge

Debate Hall
21. September 2011, 14:15
One2One - Uncovered: The future of Mobile - A Silver Bullet in sight?

Martin Forbes
SVP & MD Europe, Vibrant Media

Vita

Martin Forbes is Senior Vice President & Managing Director, Europe at Vibrant. Martin is in charge of driving the expans...

Vorträge

Congress Hall
22. September 2011, 13:45
Branded Content - the Variety of Digitorial Advertising

Maria Luisa Francoli
CEO, MPG

Vita

Maria Luisa Francoli Plaza Global CEO MPG Maria Luisa is a truly revolutionizing figure in the advertising industry. Cur...

Vorträge

Debate Hall
22. September 2011, 09:00
The Cologne Matinee: The post PC era - a realistic outlook for marketing, advertising & media

Congress Hall
22. September 2011, 12:00
CEO-Media-Talk: A Global Tour of tomorrow's Media Strategies and Quality

Markus Frank
Director Sales & Marketing, Microsoft Advertising

Vita

Seit November 2005 leitet Markus Frank (38) als Director Sales & Marketing die deutschlandweite strategische Verkaufsfüh...

Vorträge

Debate Hall
22. September 2011, 10:30
Opening-Debate: Media Value and the Evaluation of Digital Leads

Michael Frank
Managing Partner and Spokesman for Management, Plan.Net Group

Vita

Michael Frank, born in 1967, certified businessman resides in Munich and has been professionally active in the communica...

Vorträge

Congress Hall
21. September 2011, 13:45
Session: Missing Opportunities. The Lack of Cooperation between Key Players

Carsten Frien
CEO, Madvertise Mobile Advertising

Vita

Zuletzt war Carsten als Geschäftsführer für die Tipp24 AG in London (UK) tätig. Davor arbeitete er in verschiedenen ...

Vorträge

Congress Hall
22. September 2011, 16:00
Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more

Andreas Fuhlisch
Managing Director, Bauer Media

Vita

Andreas Fuhlisch (43) ist seit dem 1. November alleiniger Geschäftsleiter der Bauer Media KG, dem Anzeigen- und Onlineve...

Vorträge

Congress Hall
21. September 2011, 13:45
Session: Missing Opportunities. The Lack of Cooperation between Key Players

Jean-Pierre Fumagalli
CEO, smartclip

Vita

Im März 2008 gründete Jean-Pierre Fumagalli smartclip, Europas führenden Bewegtbildvermarkter. Als Gründer und Vorstands...

Vorträge

Debate Hall
21. September 2011, 16:45
Debate Video Advertising:The Saving Grace of Advertising but what's next?

Alfredo Gangotena
CMO, MasterCard Worldwide

Vita

Alfredo Gangotena is chief marketing officer of MasterCard Worldwide, with global responsibility for the company's adver...

Vorträge

Congress Hall
22. September 2011, 10:15
Opening-Keynote: Global Brand Building in the Digital Age

Pascal Gauthier
COO, Criteo SA

Vita

Während seiner zehnjährigen Tätigkeit in den Bereichen Digitale Medien und Werbung, gründete und leitete Pascal Gauthier...

Vorträge

Debate Hall
21. September 2011, 16:00
Debate Best Performance: Leading to the right Consumer

Oli Gaymond
Associate Product Manager, Google

Vita

Oli Gaymond is a Product Manager working on tools to better assist analysis and tracking of Google's advertising busines...

Vorträge

Debate Hall
21. September 2011, 13:30
Debate: The future of Search - Performance media only or integral part of your communication plan?

Heiko Genzlinger
Deputy Managing Director & Commercial Director , Yahoo! Germany

Vita

Heiko Genzlinger ist seit Januar 2008 als Commercial Director gesamtverantwortlich für alle Vermarktungsaktivitäten von ...

Vorträge

Seminar 5
22. September 2011, 14:00
Endless Choices: kreative und individuelle Markeninszenierung mit Yahoo! Studio

Debate Hall
22. September 2011, 15:15
Debate Ad Trading: How Real Time Bidding will change the Media Buying Market

Quentin George
Chief Digital Officer, Mediabrands

Vita

As Chief Digital Officer, Quentin George accelerates Mediabrands strategic planning and business development in all aspe...

Vorträge

Congress Hall
21. September 2011, 10:45
Session: The digital Shape of today's Marketing

Urban Gillström
President & CEO, TradeDoubler

Vita

Urban Gillström ist Präsident und CEO von TradeDoubler, Europas führendem Unternehmen im Bereich Performance Based Marke...

Vorträge

Debate Hall
21. September 2011, 12:15
Debate Digital Intelligence: The Power of innovative Marketing

Barbara Glaeser
Junior Strategic Planner, DDB Tribal Düsseldorf

Vita

Vorträge

Congress Hall
21. September 2011, 17:15
Special Pecha Kucha - Digital Advertising 2025 Award

Rajeev Goel
Co-Founder & CEO, PubMatic

Vita

Rajeev is responsible for PubMatic's business strategy and execution, leading product management, marketing, and operati...

Vorträge

Debate Hall
21. September 2011, 16:00
Debate Best Performance: Leading to the right Consumer

Dr. Mark Grether
COO, Xaxis / Group M

Vita

Mark Grether ist Chief Operating Officer bei Xaxis. Als COO ist er für das globale Business, einschließlich Produktentwi...

Vorträge

Congress Hall
22. September 2011, 10:45
Vision of Leaders: Leading the digital business

Debate Hall
22. September 2011, 16:45
Digital Outlook 2012 - The Hot Chair

Arndt Groth
President Europe, President BVDW, Adconion Media Group

Vita

Arndt Groth gründete 1998 DoubleClick Deutschland und machte DoubleClick zusammen mit seinem Team zum führenden Online S...

Vorträge

Congress Hall
22. September 2011, 13:45
Branded Content - the Variety of Digitorial Advertising

Gregor Gruendgens
Director Brand & Marketing Communications, Vodafone

Vita

Gregor F. Gründgens, geboren in Düren, studierte nach dem Abitur Betriebswirtschaftslehre mit den Schwerpunkten Marketin...

Vorträge

Debate Hall
21. September 2011, 10:45
Opening-Debate: Brand Building at its best

James Harris
Chief Digital Officer, Universal McCann EMEA / G14

Vita

James has over 18 years experience in media spanning both digital and offline channels. After gaining a degree in math...

Vorträge

Debate Hall
21. September 2011, 10:45
Opening-Debate: Brand Building at its best

Björn Hauber
EVP Sales & Marketing, Mercedes-Benz (China)

Vita

Coming from a strong Sales and Marketing background gained during 5 years in the automotive industry with DaimlerChrysle...

Vorträge

Congress Hall
21. September 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

Curt Hecht
CEO, Vivaki Nerve Center

Vita

Curt Hecht leads the Nerve Center, VivaKi's hub of new media companies and ad serving, analytics and performance media t...

Vorträge

Congress Hall
21. September 2011, 15:50
Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions

James Hilton
Co-Founder and Chief Creative Officer, AKQA

Vita

James Hilton, Mitgründer von AKQA, zählt zu den weltweit anerkanntesten Kreativdirektoren. 1995 hat er AKQA als Kreativd...

Vorträge

Congress Hall
21. September 2011, 12:15
Keynote: "The Story of Everything"

Mark Holden
Global Planning and Strategy Director, PHD Worldwide

Vita

Mark Holden startete seine Karriere als Planer bei Saatchi und Saatchi bevor er als Planungsgruppenleiter zu OMD wechsel...

Vorträge

Congress Hall
21. September 2011, 10:45
Session: The digital Shape of today's Marketing

Frank Holland
Corporate Vice President, Advertising and Online Business, Microsoft

Vita

Frank Holland is corporate vice president of Advertising and Online business at Microsoft Corp. Holland is responsible f...

Vorträge

Debate Hall
22. September 2011, 16:45
Digital Outlook 2012 - The Hot Chair

Christian Hupertz
CEO, Grey Worldwide Düsseldorf

Vita

Christian Hupertz studierte BWL an der Ludwig-Maximilians-Universität in München. Zwei Praktika bei Scholz & Friends in ...

Vorträge

Debate Hall
21. September 2011, 13:30
Debate: The future of Search - Performance media only or integral part of your communication plan?

Doug Jaeger
President Art Directors Club New York and Partner , JaegerSloan

Vita

Doug Jaeger gets people talking. A child of the digital generation, he brings credentials in design, digital, social med...

Vorträge

Debate Hall
22. September 2011, 09:00
The Cologne Matinee: The post PC era - a realistic outlook for marketing, advertising & media

Sascha Jansen
Managing Director, Stv. Vorsitzender der FOMA im BVDW, OMG4CE

Vita

Das erste Internet-Projekt leitete Sascha Jansen 1995 im Rahmen eines Praktikums in der Marketingabteilung beim Fußball-...

Vorträge

Seminar 5
22. September 2011, 10:00
Online Media Trends 2012

Debate Hall
22. September 2011, 10:30
Opening-Debate: Media Value and the Evaluation of Digital Leads

Philipp Justus
CEO, zanox

Vita

Philipp Justus ist seit März 2010 Chief Executive Officer bei zanox, Europas führendem Performance Advertising Netzwerk....

Vorträge

Debate Hall
21. September 2011, 16:00
Debate Best Performance: Leading to the right Consumer

David Kenny
President, Akamai

Vita

David Kenny, President of Akamai, joined the company in September 2010. Mr. Kenny is responsible for leading Akamai's b...

Vorträge

Debate Hall
21. September 2011, 17:30
One2One: Driving the Transformation: Expectations and Innovations in the Media-Cloud

Alina Kessel
CEO, DDB Tribal Group

Vita

Alina Kessel is CEO of DDB Tribal Group a creative agency developing integrated communication solutions for clients such...

Vorträge

Congress Hall
21. September 2011, 11:30
Women's Leadership Table: Success with Social - the Longer Term Vision

Hans Kilander
Head of Media DACH, Kraft Foods

Vita

Berufserfahrung: seit Sept. 2001 Kraft Foods Bremen. Seit Jan. 2006 Area Media Manager verantwortlich für gesamte Me...

Vorträge

Debate Hall
21. September 2011, 15:00
Debate Media Optimization: The Digital Fair Share at the Expense of Quality?

Steve King
CEO Worldwide, Zenith Optimedia

Vita

Steve King began his career in 1982 working in media selling for HTV, based in London.  After two years, he moved to Ted...

Vorträge

Congress Hall
22. September 2011, 12:00
CEO-Media-Talk: A Global Tour of tomorrow's Media Strategies and Quality

Debate Hall
22. September 2011, 13:15
One2One - Uncovered: The Cologne Debate

Ralf Klein-Bölting
Vice President Branding and Advertising, Otto

Vita

06 / 2010: OTTO GmbH & Co KG, Direktor Marke und Werbung 2009-2010: Brand Guide Consultance, CEO 2004-2009: Deutsche B...

Vorträge

Debate Hall
21. September 2011, 16:45
Debate Video Advertising:The Saving Grace of Advertising but what's next?

Uli Kramer
Vice President BVDW; Managing Director, pilot 1/0

Vita

Ulrich Kramer (geb. 1968) startete seine Karriere nach einer Ausbildung zum Werbekaufmann als Junior Kundenberater in de...

Vorträge

Congress Hall
21. September 2011, 17:15
Special Pecha Kucha - Digital Advertising 2025 Award

Seminar 5
22. September 2011, 10:00
Online Media Trends 2012

Congress Hall
22. September 2011, 14:45
Targeting 2012: Value and Efficiency

Dirk Kraus
CEO, YOC

Vita

Dirk Kraus wurde im Dezember 2005 zum Vorstandsvorsitzenden der YOC AG berufen und ist für die Bereiche M&A, Corporate D...

Vorträge

Congress Hall
21. September 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

Josh Krichefski
COO EMEA, MediaCom

Vita

Josh Krichefski is MediaCom's Chief Operations Officer for EMEA. He works with MediaCom?s local market teams, ensuring ...

Vorträge

Debate Hall
22. September 2011, 15:15
Debate Ad Trading: How Real Time Bidding will change the Media Buying Market

Nils Krüger
Junior Berater Mediaplanung, pilot media

Vita

In strategisch/wirtschaftlichen Fragen geschult nimmt der diplomierte Betriebswirt aus dem schönen Rotenburg an der Wümm...

Vorträge

Congress Hall
21. September 2011, 17:15
Special Pecha Kucha - Digital Advertising 2025 Award

Dr. Christian Kunz
Managing Director, eBay International Advertising

Vita

Als Geschäftsführer der eBay International Advertising GmbH verantwortet Dr. Christian Kunz weltweit den Bereich strateg...

Vorträge

Debate Hall
22. September 2011, 13:45
Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies

Henning Lange
CEO, Adcloud

Vita

Henning Lange ist Geschäftsführer (CEO) und Mitbegründer der Adcloud GmbH. Der Performance Marketing Pionier ist seit ze...

Vorträge

Congress Hall
21. September 2011, 13:30
Elevator Speech: Compete and cooperate at the same time - the road to an efficient performance marketplace

Tristan Leaver
General Manager, The Wall Street Journal Digital Network EMEA

Vita

Tristan Leaver joined The Wall Street Journal Digital Network (WSJDN) as director, business and audience development for...

Vorträge

Congress Hall
22. September 2011, 13:45
Branded Content - the Variety of Digitorial Advertising

Lars Lehne
Country Director Agency, Google

Vita

Nach dem Studium der Betriebswirtschaftslehre an der Fachhochschule Düsseldorf leitete Lars Lehne verschiedene nationale...

Vorträge

Debate Hall
21. September 2011, 13:30
Debate: The future of Search - Performance media only or integral part of your communication plan?

Pietro Leone
CEO, G2 EMEA

Vita

"At G2 we have built a truly unique model in the marketing service space: a suite of capabilities in data analytics, dir...

Vorträge

Debate Hall
21. September 2011, 10:45
Opening-Debate: Brand Building at its best

Jan Leopold
Head of Marketing Concepts & Crossmedia, United Internet Media

Vita

Jan Leopold, Leiter der strategischen Beratungsunit Creative Campaigns & Cross-media, startete 1995 seine berufliche Lau...

Vorträge

Seminar 5
21. September 2011, 17:00
Reach & Touch - Wie die Digitalisierung Crossmedia zu neuen Lösungen verhilft!

Debate Hall
22. September 2011, 16:00
Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?

Martin Lütgenau
Managing Director, TOMORROW FOCUS Media

Vita

Seit 2002 Geschäftsführer TOMORROW FOCUS Media GmbH, München verantwortlich für die digitale Werbevermarktung 2001 Gr...

Vorträge

Congress Hall
22. September 2011, 14:45
Targeting 2012: Value and Efficiency

Simon Mansell
CEO & Founder, TBG Digital

Vita

Two years ago Simon led the team that developed ONE Media Manager(TM), by leveraging the original "Alpha" Facebook adver...

Vorträge

Debate Hall
22. September 2011, 13:45
Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies

Carl-Philipp Mauve
Director Marketing, Ford

Vita

Carl-Philipp Mauve (47) ist seit August 2010 Direktor Marketing bei Ford in Köln. Davor war er mehr als sieben Jahre Ges...

Vorträge

Debate Hall
22. September 2011, 10:30
Opening-Debate: Media Value and the Evaluation of Digital Leads

Jimmy Maymann
Chairman, goviral

Vita

Jimmy Maymann has 15 years of managerial experience within advertising, marketing and new media, now as executive chairm...

Vorträge

Congress Hall
22. September 2011, 13:45
Branded Content - the Variety of Digitorial Advertising

Nikki Mendonca
President , OMD EMEA

Vita

Nikki was promoted to the role of President across the OMD EMEA network in August  2007 after having run business develo...

Vorträge

Congress Hall
21. September 2011, 11:30
Women's Leadership Table: Success with Social - the Longer Term Vision

Sidney Mock
Chief Commercial Officer, Spilgames

Vita

Vorträge

Congress Hall
22. September 2011, 16:45
Special Innovations: Live-Presentations - what's next in Social Gaming and Augmented Reality

David J. Moore
Chairman, Founder and CEO, 24/7 Real Media, A WPP Company

Vita

David Moore ist Vorstandsvorsitzender von 24/7 Real Media Inc., einem international führenden Unternehmen für digitale M...

Vorträge

Debate Hall
21. September 2011, 12:15
Debate Digital Intelligence: The Power of innovative Marketing

Christian Muche
Director Business Developement, Strategy & International, dmexco

Vita

Vorträge

Congress Hall
21. September 2011, 10:00
Welcome and Opening by Koelnmesse

Paul Mudter
Chairman OVK, Chairman and Managing Director Interactive, IP Deutschland

Vita

Paul Mudter, geboren 1966 in Saarbrücken, studierte von 1987 bis 1994 Betriebwirtschaftslehre an der Universität Frankfu...

Vorträge

Congress Hall
21. September 2011, 13:45
Session: Missing Opportunities. The Lack of Cooperation between Key Players

Debate Hall
22. September 2011, 16:45
Digital Outlook 2012 - The Hot Chair

Frédéric Nahon
Vice President EMEA, Emailvision

Vita

Nick Heys, Gründer und Chief Executive Officer (CEO) von Emailvision verfügt über mehr als 20 Jahre Erfahrung im Direkt...

Vorträge

Congress Hall
22. September 2011, 13:30
Elevator Speech: Email, social marketing and the art of storytelling

Brian O'Kelley
CEO, Appnexus

Vita

Widely considered a visionary in the field of online media, Brian created the first successful ad exchange as CTO of Rig...

Vorträge

Congress Hall
21. September 2011, 15:50
Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions

Hartmut Ostrowski
Chairman & CEO, Bertelsmann

Vita

Seit Januar 2008 führt Hartmut Ostrowski die Bertelsmann AG als Vorstandsvorsitzender. Bertelsmann ist ein internatio...

Vorträge

Congress Hall
21. September 2011, 10:15
Opening-Keynote: More than just '1/0' - An international media group's digital strategies

Benjamin Palmer
CEO, The Barbarian Group

Vita

Benjamin Palmer is a co-founder of The Barbarian Group, and has served as its CEO since the company's founding in 2001. ...

Vorträge

Congress Hall
21. September 2011, 17:45
Digital Creativity: Brand's message in today's digital marketing world

Matthias Pantke
CEO, adscale

Vita

Seit Januar 2008 ist Matthias Pantke als geschäftsführender Gesellschafter bei adscale, Marktplatz für Onlinewerbung. Er...

Vorträge

Debate Hall
22. September 2011, 15:15
Debate Ad Trading: How Real Time Bidding will change the Media Buying Market

Christophe Parcot
Vice President Sales, Yahoo! EMEA

Vita

Christophe Parcot is Vice President Sales of Yahoo! EMEA. He has been working in the role since 2008 and as such is resp...

Vorträge

Debate Hall
22. September 2011, 11:15
Debate Ad Innovations: The Digital Development of Advertising

Ronald Paul
CEO, Quisma

Vita

Der gebürtige Berliner begann nach dem Studium in der Hauptstadt seine Online-Karriere im Marketing von United Domains A...

Vorträge

Congress Hall
22. September 2011, 14:45
Targeting 2012: Value and Efficiency

Jens Nikolaus Pentenrieder
Designer, DDB Tribal Berlin

Vita

Jens Nikolaus, 23 Jahre alt, ist Designer im Digitalen Team von DDB Tribal in Berlin, wo er an Ideen, Konzepten und Gest...

Vorträge

Congress Hall
21. September 2011, 17:15
Special Pecha Kucha - Digital Advertising 2025 Award

Thomas Port
Managing Director, SevenOne Media

Vita

SevenOne Media

Vorträge

Debate Hall
22. September 2011, 14:30
Debate Smart TV: Digital advertising 2.0?

Dr. Nicole Prüsse
Chairman, VivaKi Deutschland

Vita

Nicole Prüsse, geb. am 4.8.1966 in Lank-Latum. Studierte Publizistik, Neuere Geschichte, Wirtschaftspolitik und Psycholo...

Vorträge

Debate Hall
21. September 2011, 15:00
Debate Media Optimization: The Digital Fair Share at the Expense of Quality?

Mike Read
Managing Director, comScore Europe

Vita

Michael Read, Senior Vice President/MD Europe, has been with comScore since 2004 when they opened their first European o...

Vorträge

Debate Hall
22. September 2011, 13:45
Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies

Fabian Reinke
Junior Berater TV, pilot media

Vita

Nach dem Abitur führte ihn sein Weg über die Ausbildung zum Rettungsassistenten und das Studium der ?Populären Musik und...

Vorträge

Congress Hall
21. September 2011, 17:15
Special Pecha Kucha - Digital Advertising 2025 Award

Paul Remitz
CEO, MediaCom Germany

Vita

Paul begann seine Karriere 1991 bei MediaVest in der P&G Planung. 1994 wechselte er nach New York in den TV Einkauf bei ...

Vorträge

Congress Hall
21. September 2011, 13:45
Session: Missing Opportunities. The Lack of Cooperation between Key Players

Dr. Dorothee Ritz
General Manager Advertising & Online (A&O), Microsoft

Vita

Dorothee Ritz (43) ist Mitglied der Geschäftsleitung von Microsoft Deutschland und für den neu geschaffenen Geschäftsber...

Vorträge

Congress Hall
22. September 2011, 10:45
Vision of Leaders: Leading the digital business

Andrew Robertson
President, Chief Executive Officer, BBDO Worldwide

Vita

Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004. BBDO Worldwide add...

Vorträge

Congress Hall
22. September 2011, 11:30
Keynote: Art or Science?

Jason Romeyko
European Creative Director , Saatchi & Saatchi

Vita

Jason Romeyko started his long career with Saatchi & Saatchi in 1993 as a copywriter. Since then he has worked in variou...

Vorträge

Debate Hall
22. September 2011, 14:30
Debate Smart TV: Digital advertising 2.0?

Christian Röpke
CEO, ZEIT ONLINE

Vita

Christian Röpke ist seit Februar 2009 Geschäftsführer von ZEIT ONLINE. Sein Fokus liegt in dem Aufbau qualifizierter Rei...

Vorträge

Congress Hall
22. September 2011, 16:00
Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more

Vivian Rosenthal
CEO, Goldrun

Vita

Vivian Rosenthal is the founder and CEO of Goldrun, an augmented reality app that enables users to locate, interact with...

Vorträge

Congress Hall
21. September 2011, 11:30
Women's Leadership Table: Success with Social - the Longer Term Vision

Congress Hall
22. September 2011, 16:45
Special Innovations: Live-Presentations - what's next in Social Gaming and Augmented Reality

Daniel Ruch
Vice President, Europe, Tremor Video

Vita

Daniel is responsible for the management of Tremor Video's European business, including operations, network development ...

Vorträge

Seminar 3
21. September 2011, 17:00
Mit der richtigen Technologie zum Erfolg von Online Bewegtbildkampagnen

Debate Hall
22. September 2011, 15:15
Debate Ad Trading: How Real Time Bidding will change the Media Buying Market

John Sadowsky
Author & Leadership-Coach

Vita

Vorträge

Congress Hall
22. September 2011, 13:30
Elevator Speech: Email, social marketing and the art of storytelling

Carsten Schmidt
Chief Officer Sports, Ad Sales & Internet, Sky Deutschland

Vita

Carsten Schmidt (geboren 1963) übernahm zum 1. März 2006 das Vorstandsressort Sports & New Business (heute Sports, Adver...

Vorträge

Debate Hall
21. September 2011, 16:45
Debate Video Advertising:The Saving Grace of Advertising but what's next?

Eric Schoeffler
Chief Creative Officer, DDB Tribal

Vita

Eric Schoeffler started his career in 1994, after the graphic design studies at the Cologne Westag advertising agency. H...

Vorträge

Congress Hall
21. September 2011, 17:45
Digital Creativity: Brand's message in today's digital marketing world

Matthias Schrader
CEO, SinnerSchrader

Vita

Matthias Schrader ist CEO von SinnerSchrader, einer der größten  Digitalagentur-Gruppen Europas. Seit den 80er Jahren is...

Vorträge

Debate Hall
21. September 2011, 13:30
Debate: The future of Search - Performance media only or integral part of your communication plan?

Marc Schröder
Managing Director / Member of the Board of Management, RTL Interactive / Media Group RTL Germany

Vita

Marc Schröder (Jahrgang 1970) studierte Wirtschaftsingenieurwesen an der Universität Karlsruhe und Betriebswirtschaft an...

Vorträge

Debate Hall
21. September 2011, 17:30
One2One: Driving the Transformation: Expectations and Innovations in the Media-Cloud

Christoph Schuh
Management Board, Tomorrow Focus AG

Vita

Christoph Schuh startete seine berufliche Karriere bei Bertelsmann im Geschäftsbereich TV. Hier fungierte er zunächst al...

Vorträge

Congress Hall
21. September 2011, 10:45
Session: The digital Shape of today's Marketing

Matt Seiler
Global CEO, Mediabrands

Vita

From being an account guy to a strategic planner, Matt has seen all sides of the marketing and media world. This varied ...

Vorträge

Congress Hall
22. September 2011, 12:00
CEO-Media-Talk: A Global Tour of tomorrow's Media Strategies and Quality

Nigel Sharrocks
CEO Global Brands, Aegis Media

Vita

Nigel became the CEO of Aegis Media Global Brands at the beginning of March 2011, which includes responsibility for Aegi...

Vorträge

Debate Hall
22. September 2011, 11:15
Debate Ad Innovations: The Digital Development of Advertising

Abhay Singhal
Co-Founder, VP of Global Ad Sales, InMobi

Vita

Abhay has been instrumental in building InMobi into a global mobile advertising network and has contributed greatly towa...

Vorträge

Congress Hall
21. September 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

Sebastian Sommerer
Managing Director, Blue Summit

Vita

Sebastian Sommerer is founder and managing director of Blue Summit Media and has been managing the performance Agency si...

Vorträge

Debate Hall
21. September 2011, 13:30
Debate: The future of Search - Performance media only or integral part of your communication plan?

Dr. Mark Specht
Vice President Sales Nickelodeon, MTV Networks Germany

Vita

Dr. Mark Specht verstärkt seit Mai 2010 das Team des MTV Networks Vermarkters Viacom Brand Solutions als Vice President ...

Vorträge

Debate Hall
22. September 2011, 16:00
Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?

Thomas Strerath
CEO, Ogilvy & Mather

Vita

Geboren am 8. Mai 1966 in Neuss. Thomas Strerath startete am 1. Februar 2005 als Geschäftsführer der Frankfurter Dialogm...

Vorträge

Debate Hall
22. September 2011, 12:00
Debate Brand Advertising: Brands created by Digital

Esco Strong
Director, Exchange Marketplace Management, Microsoft Advertising

Vita

As a long-time thought leader for several leading digital advertising analytics groups, Esco has been heavily involved i...

Vorträge

Congress Hall
21. September 2011, 15:50
Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions

Greg Stuart
Global CEO, Mobile Marketing Association

Vita

Greg Stuart is a recognized leader in digital media & advertising and was selected by Ad Age as one of '10 Who Made Thei...

Vorträge

Congress Hall
21. September 2011, 14:15
Keynote: How Mobile Marketing Does Not Make the Same Mistakes the Internet Did

Stanton Sugarman
Managing Director, G+J Media Sales

Vita

Stan Sugarman ist seit April 2003 Geschäftsführer G+J Media Sales und Mitglied der Geschäftsführung von G+J Deutschlan...

Vorträge

Debate Hall
21. September 2011, 10:45
Opening-Debate: Brand Building at its best

Narasimha Suresh
Founder, Chief Executive Officer, Telibrahma

Vita

Suresh has broad range of executive and technological experience as an entrepreneur and a technologist. Popularly known ...

Vorträge

Congress Hall
21. September 2011, 13:15
Elevator Speech: Augmented Reality - Hyperlinking the real world

Tina Unterlaender
Account Director, AKQA Mobile

Vita

Tina Unterlaender is a noted expert on mobile marketing and smart phone applications. As Account Director of AKQA Mobile...

Vorträge

Debate Hall
21. September 2011, 14:15
One2One - Uncovered: The future of Mobile - A Silver Bullet in sight?

Lisa Utzschneider
Vice President Global Advertising Sales, Amazon

Vita

Lisa Utzschneider leads Amazon's display advertising efforts as Vice President of Global Advertising Sales. Lisa joined ...

Vorträge

Congress Hall
21. September 2011, 10:45
Session: The digital Shape of today's Marketing

Debate Hall
22. September 2011, 16:45
Digital Outlook 2012 - The Hot Chair

Uli Veigel
CEO, Grey G2 Group Germany

Vita

Uli Veigel is CEO of GREY G2 Group Germany and of the Business Line Advertising & Marketing Service Agencies. Worldwide,...

Vorträge

Debate Hall
22. September 2011, 16:00
Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?

Ulrike Vollmoeller
Marketing Director, Beiersdorf

Vita

BWL-Studium in Stuttgart; MBA Int. Marketing USA Einstieg bei Beiersdorf im diversen operativen und strategischen Marke...

Vorträge

Debate Hall
22. September 2011, 12:00
Debate Brand Advertising: Brands created by Digital

Terry von Bibra
VP Advertising Marketplaces EMEA, Yahoo

Vita

Seit 2005 ist Terry von Bibra (47) Geschäftsführer der Yahoo! Deutschland GmbH und als solcher verantwortlich für das Ge...

Vorträge

Debate Hall
21. September 2011, 12:15
Debate Digital Intelligence: The Power of innovative Marketing

Johnny Vulkan
Partner, Anomaly

Vita

Johnny has held several high-level and diverse positions in both the UK and US ranging from Creative Director to Chief O...

Vorträge

Congress Hall
21. September 2011, 17:45
Digital Creativity: Brand's message in today's digital marketing world

Matthias Wahl
Spokesperson of Management, OMS

Vita

- geboren 26.9.1959 in München - Verheiratet, 3 Kinder - Studium der Betriebswirtschaft an der European Business School ...

Vorträge

Debate Hall
22. September 2011, 16:00
Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?

Susanne Wallraff
Head of Media D - AT - CH - SLO, Danone Deutschland

Vita

Head of Media Danone As Head of Media for Danone Susanne is responsible for the German, Austrian, Swiss and Sloveni...

Vorträge

Congress Hall
22. September 2011, 14:45
Targeting 2012: Value and Efficiency

Carl White
CEO , ValueClick Europe

Vita

Carl White verantwortet seit Oktober 2001 die Geschäfte von ValueClick Europa und wurde im August 2006 zum CEO (Chief Ex...

Vorträge

Debate Hall
22. September 2011, 15:15
Debate Ad Trading: How Real Time Bidding will change the Media Buying Market

Dr. Andreas Wiele
Member of the Executive Board, Axel Springer

Vita

Dr. Andreas Wiele, geboren 1962, studierte Rechtswissenschaften an den Universitäten Dijon, Salzburg und München. Er arb...

Vorträge

Debate Hall
21. September 2011, 11:45
One2One - Uncovered: New rules - Creating and Distributing Platforms for Premium Content

Arne Wolter
Managing Director, G+J Electronic Media Sales (G+J EMS)

Vita

Arne Wolter ist seit September 2010 Mitglied der Geschäftsleitung von G+J Media Sales. Als Bereichsleiter verantwortet e...

Vorträge

Debate Hall
22. September 2011, 12:00
Debate Brand Advertising: Brands created by Digital

F. Scott Woods
Commercial Director DACH, Facebook Germany

Vita

F. Scott Woods ist seit Mitte 2009 Commercial Director Deutschland, Österreich & Schweiz bei Facebook und Leiter der deu...

Vorträge

Debate Hall
22. September 2011, 10:30
Opening-Debate: Media Value and the Evaluation of Digital Leads

Peter Würtenberger
CMO, Axel Springer Verlag

Vita

Ausbildung Industriekaufmann, Siemens AG, München und Berlin Studium der Betriebswirtschaftslehre an der Universität ...

Vorträge

Congress Hall
22. September 2011, 13:45
Branded Content - the Variety of Digitorial Advertising

Hauptmoderator der dmexco 2011 Presenter
Wolfram Kons


Vita

TV-JOURNALIST: Anchorman / senior editor RTL Televison Morningmagazines PUNKT 6 + PUNKT 9 (since 1991). Vice Presid...

Vorträge

Debate Hall
21. September 2011, 10:45
Opening-Debate: Brand Building at its best

Debate Hall
21. September 2011, 11:45
One2One - Uncovered: New rules - Creating and Distributing Platforms for Premium Content

Debate Hall
21. September 2011, 12:15
Debate Digital Intelligence: The Power of innovative Marketing

Congress Hall
21. September 2011, 13:45
Session: Missing Opportunities. The Lack of Cooperation between Key Players

Debate Hall
21. September 2011, 15:00
Debate Media Optimization: The Digital Fair Share at the Expense of Quality?

Debate Hall
21. September 2011, 17:30
One2One: Driving the Transformation: Expectations and Innovations in the Media-Cloud

Debate Hall
22. September 2011, 10:30
Opening-Debate: Media Value and the Evaluation of Digital Leads

Debate Hall
22. September 2011, 12:00
Debate Brand Advertising: Brands created by Digital

Debate Hall
22. September 2011, 13:15
One2One - Uncovered: The Cologne Debate

Congress Hall
22. September 2011, 13:45
Branded Content - the Variety of Digitorial Advertising

Congress Hall
22. September 2011, 14:45
Targeting 2012: Value and Efficiency

Debate Hall
22. September 2011, 16:00
Spotlight Crossmedia Reality: Just a Fake or the universal Remedy?

Debate Hall
22. September 2011, 16:45
Digital Outlook 2012 - The Hot Chair

Martin Meyer-Gossner
Founder, The Strategy Web

Vita

Martin Meyer-Gossner ist Webstrategieberater für modernes und zukunftsorientiertes Sales-, Marketing- und Community-Mana...

Vorträge

Congress Hall
21. September 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

Debate Hall
22. September 2011, 13:45
Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies

Informationen zu den Moderatoren der Debate Hall und der Congress Hall
Harald R. Fortmann
Gesellschafter/GF, Vizepräsident BVDW, Yellow Tomato/CPX Interactive Deutschland

Vita

Harald R. Fortmann (40) ist Geschäftsführender Gesellschafter der Yellow Tomato GmbH und Geschäftsführer der CPX Interac...

Vorträge

Debate Hall
21. September 2011, 13:30
Debate: The future of Search - Performance media only or integral part of your communication plan?

Seminar 2
22. September 2011, 13:00
Performance Marketing in the elevator

Anna Bager
Vice President and General Manager, Mobile Marketing Center of Excellence, IAB

Vita

Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Adv...

Vorträge

Debate Hall
21. September 2011, 14:15
One2One - Uncovered: The future of Mobile - A Silver Bullet in sight?

Debate Hall
22. September 2011, 11:15
Debate Ad Innovations: The Digital Development of Advertising

Wolfgang Blau
Editor-in-Chief, ZEIT ONLINE

Vita

Wolfgang Blau is the Editor-in-Chief of ZEIT ONLINE. From 1999 to 2007, he worked in Silicon Valley, in San Francisco an...

Vorträge

Debate Hall
22. September 2011, 09:00
The Cologne Matinee: The post PC era - a realistic outlook for marketing, advertising & media

Congress Hall
22. September 2011, 10:45
Vision of Leaders: Leading the digital business

Patrick Dolan
COO, IAB

Vita

Patrick Dolan is the Executive Vice President and Chief Operating Officer at the Interactive Advertising Bureau. Mr. Dol...

Vorträge

Congress Hall
21. September 2011, 10:45
Session: The digital Shape of today's Marketing

Congress Hall
22. September 2011, 10:45
Vision of Leaders: Leading the digital business

Alain Heureux
President, IAB Europe

Vita

Educated in Belgian law university and in business at the US Babson school. Serial entrepreneur for 20 years in marketi...

Vorträge

Debate Hall
21. September 2011, 16:00
Debate Best Performance: Leading to the right Consumer

Debate Hall
22. September 2011, 14:30
Debate Smart TV: Digital advertising 2.0?

Dr Jochen Kalka
Editor-in-chief, werben & verkaufen

Vita

Dr. Jochen Kalka ist seit 2006 Chefredakteur aller Titel des Verlags Werben & Verkaufen, München. Dazu gehören W&V(Werbe...

Vorträge

Congress Hall
22. September 2011, 16:00
Mobile Marketing: The (unclear) Future between Mobile Commerce, Advertising, Couponing, Apps and more

Uli Kramer
Vice President BVDW; Managing Director, pilot 1/0

Vita

Ulrich Kramer (geb. 1968) startete seine Karriere nach einer Ausbildung zum Werbekaufmann als Junior Kundenberater in de...

Vorträge

Congress Hall
21. September 2011, 17:15
Special Pecha Kucha - Digital Advertising 2025 Award

Seminar 5
22. September 2011, 10:00
Online Media Trends 2012

Congress Hall
22. September 2011, 14:45
Targeting 2012: Value and Efficiency

Martin Meyer-Gossner
Founder, The Strategy Web

Vita

Martin Meyer-Gossner ist Webstrategieberater für modernes und zukunftsorientiertes Sales-, Marketing- und Community-Mana...

Vorträge

Congress Hall
21. September 2011, 14:45
Session: Mobile rocks! Strategies and Challenges in Mobile Advertisment

Debate Hall
22. September 2011, 13:45
Debate Audience Engagement: Spotlight on engaged Consumers Advertising Strategies

Peter Minnium
Consulting Director, IAB

Vita

Peter joined the IAB in mid 2010 to lead "Reimagining Interactive Advertising," a series of initiatives designed to addr...

Vorträge

Congress Hall
22. September 2011, 12:00
CEO-Media-Talk: A Global Tour of tomorrow's Media Strategies and Quality

Ciaran O'Kane
Editor, ExchangeWire

Vita

Ciaran O'Kane has worked in digital media for over seven years. Having initially started out as a PHP programmer for e-...

Vorträge

Debate Hall
22. September 2011, 15:15
Debate Ad Trading: How Real Time Bidding will change the Media Buying Market

Will Sansom
Writer / Consultant, Contagious

Vita

Will Sansom is a writer and consultant for Contagious Communications - a complete intelligence resource specialising in ...

Vorträge

Congress Hall
21. September 2011, 17:45
Digital Creativity: Brand's message in today's digital marketing world

Klaus-Peter Schulz
Consultant and Shareholder, Klaus-Peter Schulz

Vita

Klaus-Peter Schulz war Chief Sales Officer und Vorstand der ProSiebenSat.1Media AG und Vorsitzender der Geschäftsführung...

Vorträge

Debate Hall
21. September 2011, 16:45
Debate Video Advertising:The Saving Grace of Advertising but what's next?

Elisabeth Stangl
Founder & Editor, 99Faces

Vita

Elisabeth is an independent media and business consultant based in Berlin and Munich. She promotes worldwide creative an...

Vorträge

Congress Hall
21. September 2011, 11:30
Women's Leadership Table: Success with Social - the Longer Term Vision

Michael Toedman
Managing Director, Soho Syndicate (Chairman, IAA UK)

Vita

Michael Toedman is founder and Managing Director of Soho Syndicate, a media and marketing consultancy started in 2009, a...

Vorträge

Congress Hall
21. September 2011, 15:50
Session: Advertising Marketplaces - who leads the Deal? New Alliances and Competitions


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